FIVE Components of a Great Blog

The Five Components of a Great Blog

The CEO blog. It’s apparently the newest thing.

Here’s the problem. Blogs work when they are based on:
1. Candor
2. Urgency
3. Timeliness
4. Pithiness and
5. Controversy

(maybe Utility if you want six).

Does this sound like the CEOs you know?

The problem is that the very things big companies, public companies, stable
companies and established companies are good at are the things that make a blog
boring.

Short and sweet: If you can’t be at least four of the five things listed above, please don’t bother. People have a choice (4.5 million choices, in fact) and nobody is
going to read your blog, link to your blog or quote your blog unless there’s
something in it for them.

Save the fluff for the annual report.